• Bring about an improvement in the general quality of life in the rural areas, by promoting cleanliness, hygiene and eliminating open defecation.
  • Accelerate sanitation coverage in rural areas to achieve the vision of Swachh Bharat by 2nd October 2019
  • Motivate Communities and Panchayati Raj Institutions to adopt sustainable sanitation practices and facilities through awareness creation and health education.


  • The focus of the Strategy is to move towards a ‘Swachh Bharat’ by providing flexibility to State governments, as sanitation is a state subject, to decide on their implementation policy and mechanisms, taking into account State specific requirements.
  • It is suggested that Implementation Framework of each State be prepared with a road map of activities covering the 3 important phases necessary for the Programme
  • Planning Phase
  • Implementation Phase
  • Sustainability Phase


The Programme components and activities for SBM (G) implementation are as follows. All States will develop a detailed implementation strategy and plan based on but not limited to the components mentioned below:

  • Start-Up Activities
  • IEC Activities
  • Capacity Building
  • Construction of Individual Household Latrines
  • Provision of Revolving Fund in the District
  • Micro Financing of Construction of Toilets
  • Community Sanitary Complex
  • Equity and inclusion
  • Solid and Liquid Waste Management
  • Administrative Charges